Over at the Better Sex store we have spray that treats premature ejaculation by utilizing "a lidocaine based, pre-measured spray that reduces the sensitivity of the penis allowing more climax control."
If you had any skepticism as to the effectiveness of the spray, look no further than this article in Science Daily:
Researchers presented data on the spray's efficacy during a presentation of their randomized, Phase 3, double-blind, placebo-controlled study at the 104th Annual Scientific Meeting of the American Urological Association (AUA).
One current treatment for premature ejaculation consists of topical creams with desensitizing agents which dull the penile skin and delay ejaculation. Although effective, these creams require use of a condom and/or washing the cream away before intercourse and they may reduce sexual pleasure. Researchers have shown that a new topical spray, consisting of an aerosol formulation of lidocaine and prilocaine, is effective and easy to use. It selectively desensitizes penile skin, affecting only the non-keratinized skin (the inner lining of the foreskin and the surface of the glans), without adversely affecting the sensation of ejaculation.
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