Wednesday, September 5, 2007

Sexy Adult Costume Trend Seen By Bettersex.com

Sinclair Institute sees a trend in sexy costumes that may be translated as Halloween all year long. "It is not surprising that a generation weaned on Star Wars, Superman and Batman would incorporate costumes into their love life in growing numbers," explains Martin Smith Director of E-Commerce at the Sinclair Institute, the parent company of BetterSex.com. "As actors know, you feel what you wear. Costumes are an easy way to add a new wrinkle in what may have become old routines. Our adult costume sales tripled last year, and we’ve added over 50 new varieties of sexy costumes this year to take advantage of the trend" said Mr. Smith.

Why we dress the way we dress is a complex psychological issue. Ernst Harms in an article for the American Journal of Sociology states:

Dress is not only an expression of modesty but also precisely of its opposite, sexual attraction; this can be shown to be one of the most elementary motives of dress, and cannot be interpreted either as adornment or as protection.

…Besides the sexual-interpersonal relationship, the most important social influence on dress is what we may call the element of "costume."

The Psychology of Clothes
Earnest Harms
American Journal of Sociology, Vol. 44, No. 2

Adult costumes such as naughty school girls, bad cops, sexy superheroes and barely dressed maids create space between lives stuffed with too many emails, raising children, hard stressful work, paying the mortgage and the other frantic activities associated with modern living. "Costumes allow couples to sublimate the boring for the surreal," Mr. Smith commented. "Something that helps couples find new spark in their intimate relationship is highly reinforcing. When something works, word spreads and sales triple," according to Mr. Smith. This is why BetterSex.com believes that it is now Halloween for adults all year long.

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